Pure Goodness at Purebread Bakery

Lindsay and I have spent many Saturday Mornings at the Farmers Markets in Vancouver, and Purebread is definitely one of the highlights—sometimes we even reconsidered heading to the market if we discovered they weren’t going to be there.  We always arrived, immediately joined the long line for Purebread, and began our excited chatter about which treats and loaves of bread we’d choose.

Purebread is a bakery based in Whistler, BC and it’s a shop we’ve always wanted to visit.  Setting out on FEAST seemed like the perfect excuse, and upon arriving in Whistler we discovered they’d opened a new shop in the Olympic Plaza just three weeks earlier.  We made our way past a skateboard demo and excitedly entered Purebread’s beautiful new shop.  We were pleased to arrive and see that the store’s aesthetic made us feel just as though we were at their market stall. 

Paula and Mark Lamming are the owners of Purebread and we were able to speak with Mark the day we visited the bakery.  Neither he nor Paula have a background in bread or pastry, and Purebread developed out of personal interest and hobby baking.  Mark explained it was the alchemy of taking just a few basic things—potato, flour, yeast, and water—and turning them into something amazing that initially inspired them to bake bread. 

In 2007, they started supplying Nonna Pia’s Gourmet Balsamic Reductions with loaves to use for sampling, and found that customers were asking just as many questions about the bread as they were the vinegars. They started baking for various farmers markets using the ovens at a local high school.  Their continued success led them to open up a bakery in Function Junction in May 2010, which later became a bakeshop in December of that year.  With the new shop in Olympic village, Mark and Paula now employ a total of 51 people.

Purebread produces 22 different breads in total as well as a number of innovative sweet and savoury treats.  Mark explained that part of their philosophy of food is not to compete directly with others.  For example, instead of claiming to have the best chocolate chip cookie, they simply strive to have the only cookie in a particular style, such as sour cherry and chocolate.  Purebread makes everything from scratch, using a wide variety of organic grains, and they aim to create unique and interesting flavour profiles.  Mark described Paula as the flavour master; she successfully pairs interesting combinations in just the right proportions.  Some of Purebread’s winning combos include cranberry-ginger, lavender-earl grey, blueberry-white chocolate, and lemon-basil-blueberry.

Cheese and Broccoli Pudgie Pie

Purebread bakes 7 days per week in both their locations.  Additionally, they bake for an average of 4 markets per week, with Mark and Paula personally attending as many of these markets as possible.  What these people have been able to accomplish in just six years is utterly impressive.

Over the past few months, we have tried over a dozen of their breads and baked goods, and there isn’t a single thing we haven’t loved.  On this particular day, we tried the sour-cherry buckwheat scone, cheddar jalapeno scone, lemon chevre brownie, their ‘outrageous’ brownie, and a savoury pie with broccoli and cheese.  Their truffle-like brownies are the close to the best we’ve ever tried, and we rolled out of there quite satisfied. 

Lemon Chevre Brownie

People in the Whistler, Squamish, and Vancouver areas: check out Purebread’s market schedule to see when you can pop by their stand.  Until then, watch this inspiring video about Purebread made by Andrew Norton:

Mark and Paula Lamming own a bakery in Whistler, B.C. called Purebread. And they say if it doesn't taste good, they won't make it. It's that simple. www.purebread.ca www.andrewnortonphoto.com Music: Jahzzar "Fastest Man on Earth" "I Need" www.betterwithmusic.com

Big thanks to Riverside Resort for generously putting us up in our of their cabins during our time in Whistler! 

-DV

A song by Vancouver's Wake Owl to celebrate this Wild Country: 

High Tea, a Canadian Tradition

You may not think of High Tea as particularly Canadian, but it is very Victorian, by which I mean Victoria, BC.

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I went for High Tea as a child, as a teenager, even as a broke university student, and continue to go as an adult.  It’s a beloved tradition in Victoria, which has the most English of names and tea houses spread throughout it.  In fact, I found High Tea to be much more readily available in Victoria than in England, where I lived for a year.

For tourists, Victoria’s most sought-after tea experience is at the lavish Empress Hotel, where my sister and I had our first teas as small girls.  Dressed in our finest and feeling incredibly civilized, I can still remember eating blueberries topped with fresh cream.  

The Empress is lovely, but it’s also quite expensive, and most locals know to go to The White Heather. 

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Located on Oak Bay Avenue, the space is small but bright, painted a pale green and with quilts on the walls.  It was started by Aggie, a Scottish woman with the most robust laugh I’ve ever heard.  Several years ago she retired, sold the business, and the new owners (Ann and Richard) have upheld its quality, retaining many of the same staff and recipes.  Much to my relief, I can still take friends to enjoy one of the finest High Teas around.

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The White Heather serves lunch, desserts, and various options for High Tea; there’s The Wee Tea, The Not So Wee Tea, and the option I always go for - The Big Muckle.  Designed for two, it arrives on a tiered stand and includes enough food to feed you for days.  All for just $26 each!  Between the four of us we ordered one Big Muckle and two Wee Teas, which are $17.75 per person.

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At the bottom were several varieties of freshly–baked sweet scones, with cream, lemon curd, and jam.

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On the second tier rested a variety of finely-made tea sandwiches, including egg salad, minced ham, chicken salad, and cream cheese with cucumber. 

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There were also cheddar scones filled with smoked salmon, warm asparagus quiche, and cheddar bites with chicken salad.

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The top tier holds the sweets – usually pound cake, lemon tarts, slices, and triangles of shortbread.  

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Of course, all of this is served with tea, the menu for which you’re given at the beginning of the meal.  I always ask for the Mad Hatter, a White Heather favourite.  

Everything at The White Heather is impeccably prepared, and the atmosphere is so quaint.  It doesn’t bother me that I’m usually the youngest person there by about thirty years; it’s old-fashioned, and that’s why I love it.  I genuinely hope The White Heather continues until I’m 80, and I can continue to take friends there to drink the Mad Hatter and eat The Big Muckle.  

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So remember, you don’t have to go to England to find an incredible (and incredibly affordable) High Tea.  Just get yourself to Victoria!  

 

-LA