Owner Craig Flynn took us on a tour, and told us the story of how his establishment got its name:
Back in the day, all of St. John’s immigrant residents (mostly from Ireland) were divided up along regional and religious lines. After playing in hurling matches (Irish field hockey) up near where The Rooms currently stand, the Wexford faction would come down the hill, and hang out on the corner where the brewery is now. During their matches, they wore yellow sashes tied around their waists to distinguish them from the other teams, and therefore, in both Wexford and St. John’s, they were known as yellowbellies. The place where they hung out became Yellowbelly Corner, but over the decades this nickname was largely forgotten.
When Craig was opening up the brewery in 2008, he met a city councilor and history buff who said to him “Oh! You’re the young fellow who’s doing up Yellowbelly Corner!” As soon as he heard it, he knew he’d found his brewery name.